Okinyo Mark

Product Strategy

Brand Positioning and Marketing

Operations Management

Executive Leadership

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Okinyo Mark

Product Strategy

Brand Positioning and Marketing

Operations Management

Executive Leadership

Case Study Downloads

Lessons from Extinct African Startups - Kenyan EcommerceDiscover the fascinating journey of Kenya’s ecommerce landscape, from its pioneering days of internet penetration to the rise of group buying deals websites inspired by America’s Groupon..

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Arimi's Milking Jelly: A Tale of Kenya's Greatest Crossover BrandA case study that takes us through the rise of Kenya’s Arimi’s Milking Jelly which has transcended traditional usage to mainstream popularity.

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Case Study - How Ajab Became a Household Name Brand | Okinyo MarkAjab is a Kenyan flour brand able to grow rapidly and become a household name in Kenya within just four years after launch.

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