OKINYO MARK B.

I’m a passionate marketing executive with 8+ years of business experience in marketing strategy, operations, automation, experimentation, brand and product research, and business intelligence. In these years, I have also accumulated significant experience in product development and monetization in addition to setting up the people and processes that make the magic happen in a business environment.

I have vast experience working with Pan-African startups in the fields of e-commerce, digital marketplaces, and now education. My mission is to create value for the customers I engage by giving them a reason to believe. Personally, I seek to continuously empower and learn from the people I work with every day that I show up for work.

What I Do

Executive Leadership

I work closely with Business Directors and C-Level Executives to help define and refine company strategies that can be broken down into SMART goals and objectives for execution by internal teams

Brand and Marketing Strategy

I create marketing strategies and execution plans that align organizational mission and vision and delivers on core business KPIs as is aligned to quarterly objectives at any given time.

Digital Marketing Planning and Execution

I can support businesses in setting up teams, frameworks, and channel playbooks across different digital marketing disciplines. I ocassionally do the campaigns myself when needed.

Brand and Product Positioning

Through in-depth product and persona research, I am able to validate product USPs that are seen by users as pain-relievers, thereby crafting winning messages that position the products for success.

Building High-Performance Teams

I have a knack for identifying and nurturing talent while setting team structures that are geared towards individual, team, and company growth. Creating competence and confidence is what I do.

Free and Paid Management Consultancy

I occassionally provide free and paid consultancy to people in my networks on matters marketing and management and I am open to contributing to any boards, businesses, or individuals that might need my expertise.

Testimonials

Resume

8+ Years of Experience

Experience

Sept 2020 – Jan 2022
Moringa School

Director of Campus Operations

Oversee all teams and processes relating to student acquisition, enrollment, classroom delivery, retention, and graduate outcomes.

May 2020 - Sept 2020
Moringa School

Director of Brand & Marketing Strategy

Taking point on Brand and Category Management and overall Marketing Strategy and Implementation

Sept 2019 – May 2020
Moringa School

Deputy Director of Marketing

Support the Director of Marketing with team management and overall Marketing Strategy and implementation.

Aug 2018 – Sept 2019
Moringa School

Senior Digital Marketing Manager

Lead team members and marketing efforts relating to strategy and execution on all digital channels.

Jan 2018 – Aug 2018
Ringier One Africa Media (ROAM)

Email & Mobile Marketing Manager

Oversee strategy and execution on all push marketing channels across email, SMS, and chat applications while setting up solid segmentation, personalization, and user lifecycle optimization flows.

Jun 2016 – Dec 2017
Ringier One Africa Media (ROAM)

Senior Email Marketer

Full ownership of group-wide email marketing strategy and execution for all 14 companies within the ROAM portfolio across 3 geographical regions.

Jun 2014 – May 2016
Ringier Kenya

Digital Marketing Specialist - Organic Channels

Oversee strategy and execution against all earned and owned media channels in the e-commerce and online classifieds space

  • Technical SEO
  • Email Marketing
  • Media Outreach
  • UX/UI

Education

2019
Africa Management Initiative (AMI)

Senior Management Training

A course curated for snr management on how to build and run high-performance teams

2018
SailThru Academy

Level 1 & 2 SailThru Individual Qualification

A competency-based training on setting enterprise-grade email and push marketing programs that are geared towards list acquisition, segmentation, personalization, and engagement for the optimal user lifecycle optimizations.

2018
Hubspot Academy

Email Marketing Certification

A course for using email marketing as a sustainable channel for closing leads and delighting customers. Certification tests best practices on anti-spam compliance, high-converting email sends, mobile optimizations, and using established metrics to test, optimize, and improve email as a channel.

2015
Google Analytics Academy

Google Analytics Individual Qualification

Competency on setting up digital analytics tracking for connected digital assets like websites and mobile applications

2011-2014
Technical University of Kenya

Bachelor of Technology in Information Technology

Undergraduate degree

Technical Skills

Brand & Product Positioning

80%

Offline Marketing Strategy

75%

Digital Marketing Strategy

95%

Search Engine Optimization (SEO)

90%

Search Engine Advertizing (SEA)

85%

Monitoring and Evaluation

95%

Research Methodologies

95%

Professional Skills

Project Management

90%

Strategic Planning and Execution

95%

Talent Acquisition & Development

95%

Business Intelligence & Analytics

95%

Vision Setting & Engagement

100%

Multicultural Awareness & Stakeholder Management

100%

Soft Skills

Problem & Conflict Resolution

95%

Effective Listening & Communication

95%

Critical & Creative Thinking

95%

Emotional Intelligence

100%

Directing Work & Ensuring Accountability

95%

Interpersonal Savvy

80%

Portfolio

My Works
Nairobi Tech Week 2019

Nairobi Tech Week 2019

Videos

Posts

My Diary

Contact

Get in Touch

+254-728-028-956

Nairobi, Kenya

hello@okinyomark.co.ke

Freelance Available

How Can I Help You?