A Case Study on Kenyan Ecommerce
This case study analyzes the evolution of the Kenyan e-commerce market, the role of infrastructure and technology, and key factors influencing consumer behavior and payment preferences, particularly the continued reliance on cash on delivery. It concludes by assessing the viability and desirability of the Kenyan e-commerce market for businesses.
Why Do Many African Tech Startups Fail?
This case study takes a deeper look into a topic that seems to fascinate many since 2019 to date: Why are so many tech-based African Startups failing?
To answer this, we will focus on some of our early e-commerce startups that, unfortunately, didn’t make it. We’ll be drawing insights from the early attempts by companies like Sokopal, Zetu, Rupu and Masoko; and what lessons we can learn from the reasons that lead to their closures.
E-commerce is everywhere right now, with giants like Jumia and Kilimall, plus other platforms like Bolt Food, Uber Eats, Glovo, Carrefour, and Dial a Delivery serving Kenyans across different shopping categories. But, this wasn’t always the case. Let’s take a trip back to the beginning.
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