Little App's Tactical Ride to Startup Success
This case study outlines the journey of Little App, a pan-African super app platform that started in Kenya in 2016 and has since expanded across sub-Saharan Africa offering various services including ride-hailing, delivery, health, and payments.
The case study also analyzes Little App’s strategic approach, including its leveraging of existing networks, achieving product-market fit, utilizing key differentiators, and its evolution towards becoming a super app with integrated payment services.
Little Cab: Innovation in Motion
The case study examines the company’s origins and rise to prominence in a challenging market. It explores the competitive landscape for ride-hailing services in Kenya, highlighting the established public transport system, the entry of international competitors like Uber, and the resulting challenges and market dynamics, including conflicts with traditional taxi drivers and government involvement.
Where there has always been complaints among drivers using other ride-hailing services like Uber and Bolt, Little has been quitely but surely making their mark against the global competitors and winning customer lover in some segments. This case study provides a look at how they did it. Enjoy!
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