African Business Case Studies

Researched and Written Better than Most

Gain actionable insights into the challenges, strategies, and breakthroughs that continue to shape Africa’s business landscape.

All Business Product and Brand
Bata Case Study - Open Graph

A Bata Case Study

This is the case study of a family that built a global empire from humble beginnings, left lessons carved in leather and rubber, and changed the trajectory of consumer culture across continents.
A Case Study on Kenyan E-commerce | Okinyo Mark

Extinct Kenyan Ecommerce Startups

We’ll be drawing insights from the early attempts by companies like Sokopal, Zetu, Rupu and Masoko to answer the ever burning question; "Why are so many tech-based African Startups failing?"
Arimis Case Study | Okinyo Mark

Arimi's Milking Jelly Case Study

This case study examines the unexpected popularity of Arimi’s Milking Jelly in Kenya, a product originally intended for dairy farmers that has found widespread use in personal care category
Case Study - How Ajab Became a Household Name Brand | Okinyo Mark

Ajab Case Study

This case study details how Ajab was able to cultivate a competitive advantage that helped them leapfrog established competitors within just 4 years of operations.
Supa Strikas Case Study | Okinyo Mark

Supa Strikas Case Study

This business case study takes a look at the Supa Strikas brand, a long-running soccer comic series that originated in South Africa and expanded internationally.
Little Cab Case Study

Little Cab Case Study

This case study looks at the journey of the pan-African super app offers various services including ride-hailing, delivery, health, and payments.

Okinyo Mark