About Course
Join our 8-hour intensive masterclass designed to equip you with the essential tools and strategies to excel in product strategy and marketing. Discover how to:
- Uncover the Power of Value: Understand the psychology of purchase decisions and learn to craft compelling value propositions.
- Differentiate and Distinguish: Explore strategies to stand out in a competitive market and create a lasting impression.
- Ideate and Innovate: Develop new product concepts that meet customer needs and drive growth.
- Build for the Long Haul: Learn how to create products that generate sustainable shareholder value.
- Position for Success: Master the art of product positioning and go-to-market strategies.
Who is This Masterclass For?
- Entrepreneurs: Launch and grow successful businesses by understanding the core principles of product and marketing strategy.
- Employed Specialists: Enhance your career prospects and become a valuable asset to your organization.
Course Content
The Concept of Value and Its Relation to Purchase Decisions
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Understanding customer needs and desires
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The psychology of purchase decisions
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Crafting compelling value propositions
Competing Through Differentiation and Distinctiveness
Product Ideation and Concept Development
Creating Long-Term Shareholder Value
Product Positioning and Go-to-Market
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