Description

What’s inside the template

🧾 Executive Summary – clarify the what, why, and when of your marketing plan

🎯 Goals & Strategic Fit – tie your marketing campaign to clear business objectives

🧠 Target Market Segmentation – define your customer deeply with psychographics, behaviors, and geography

⚔️ Competitive & SWOT Analysis – assess your position and competitive edge

📈 Industry Trends + 5 Forces Overview – gauge market attractiveness

📣 Messaging & Positioning Canvas – clarify product promise, pain points, and proof

📅 Implementation Plan – timeline your campaign deliverables

💸 Budget Allocation + KPIs – connect spend to outcomes

🚩 Risk Register – identify, rank, and mitigate campaign risks

📝 Review & Evaluation Framework – monitor, improve, and iterate

Who it’s for

This template is ideal for:

– Entrepreneurs and solo founders managing marketing in-house

– Early-stage startup teams rolling out their first major campaigns

– Consultants developing marketing strategies for clients

– Corporate marketers aligning campaigns with strategic priorities

Why it works

Because it brings structure to your strategy, rigor to your planning, and clarity to your messaging.
Instead of jumping from random ideas to reactive tactics, this tool helps you:

– Align marketing work to business outcomes

– Communicate clearly across teams and with decision-makers

– Stay focused on the audiences and channels that matter most

– Reduce waste by tracking budget and ROI in real-time

Pricing

KES 500 (one-time purchase)
Includes: Fully editable template + populated sample