Description

Deeply understand what drives your customer; beyond just demographics.

What’s inside the template

👤 Demographic, Geographic & Psychographic Summary – articulate who your customer is and how they behave

📌 Needs Section – what functional outcomes they’re trying to achieve

💡 Motivations Mapping – what influences their preferences and decisions

🌠 Aspirations Canvas – what future they want, fear, or hope for

⚠️ Pain-Points Inventory – where current options fall short and why they’re frustrated

Who it’s for

This tool is useful for:

– Entrepreneurs working on product-market fit

– Marketers refining messaging and audience targeting

– Designers creating user experiences and service journeys

– Consultants and researchers doing user/customer diagnosis

Why it works

Because customer-centricity isn’t a buzzword, it’s a strategic advantage. This template helps you:

– Go beyond assumptions and generalizations

– Bring emotional nuance into your design process

– Align your entire team around a shared understanding of your audience

– Find insights you can act on immediately in your messaging, product features, and onboarding

Pricing

KES 500 (one-time purchase)
Includes: Fully editable word doc + usage guide