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NOT TO WORRY, SOME FREEBIES EXIST!
There’s lots of free advice on my blog that can still help you become the best version of yourself on matters business and management.
Cohort‑Driven “PLG Labs” (6–8‑week sprints)
Who is this program for?
- Founders of digital or service-based businesses
- Product managers and growth leads at early-stage startups
- Intrapreneurs driving innovation inside MSMEs
You should already have a live product or active users, and be ready to optimize for traction, activation, and monetization.
6-8 week sprint schedule
Week 1: Product-Led Growth (PLG) Foundations and Scorecard
Goal: Getting a pulse on your current product baselines and growth hypothesis. Activities include:
- Participant intros: business model, current traction.
- PLG model teardown: growth loops vs. funnels.
- Self-assessment: Maturity of your product, data, and delivery.
Week 2: Ideal Customer Profiles (ICP) and User Journey Mapping
Goal: Refining your ICPs and uncovering friction in user activation. Activities include:
- JTBD framework walkthrough.
- Map existing onboarding or first-use journey.
Week 3: Growth Loops and Retention
Goal: Identifying or designing your product’s primary growth loop. Key activities include:
- Teardown of existing PLG loops (Dropbox, Notion, local fintechs).
- Creating your loop: Acquisition → Activation → Value → Return.
Week 4: Data Culture and System Design
Goal: Setting up systems for collecting and acting on user behavior data. Key activities include:
- Funnel instrumentation: What to track at each step.
- Discuss tooling: GA4, Hotjar, Typeform, Airtable, CRM.
Week 5: Activation Experiments
Goal: Designing experiments to increase onboarding success and feature adoption. Activities include:
- Common PLG experiments (checklists, tooltips, templates, empty states).
- Prioritizing by impact vs. ease.
Week 6: Monetization and Planning
Goal: Identifying expansion revenue and monetization levers. Activities include:
- Monetization model teardown (free, freemium, usage-based).
- Upsell & referral systems.
Week 7: Growth Model Simulation and Planning
Goal: Building a simple PLG model for your next 90 days. Activities include:
- Connecting loops to metrics and cash flow.
- Setting goals, milestones, and leading indicators
Week 8: Showcase and Feedback
Goal: Presenting your refined PLG engine for peer feedback. Activities include:
- 5-minute demo/pitch from each participant.
- Feedback and coaching from facilitator
- Discussion on ongoing execution and staying accountable
What you'll gain from the coaching
In 6 weeks, you’ll move from scattered tactics to a working Product-Led Growth (PLG) system; designed around your users, built on your real product, and tested for results. You’ll walk away with:
- A clear growth hypothesis for your business
- A mapped customer journey and activation funnel
- Your own repeatable growth loop
- A 90-day plan for experiments, KPIs, and execution
In 8 weeks, you’ll design and test a growth engine tailored to your product/business by aligning your value prop, user experience, data flows, and sales model into a repeatable system.
Sprint format
- Duration: 6 – 8 weeks
- Format: Weekly 90-minute live call (Google Meet) for real-time feedback from peers and facilitator
- Assignments: 2–3 hours/week.
- Optional: Peer check-ins and private discussion group for in-between support
- Provided: Templates, tools & guides to implement fast
- Investment: Kes 18,000 per person (Early Bird) or 145 USD
- Next Cohort: Starts 25th June 2025 (Slots limited to 15 participants only)
Note: This isn’t a course, it’s a working lab. You’ll apply everything directly to your business, week by week.
Pay below to book your slot in the upcoming sprint