Okinyo Mark

Executive Leadership

Marketing Strategy

Product & Operations

0

No products in the cart.

Okinyo Mark

Executive Leadership

Marketing Strategy

Product & Operations

Resume
Experience
Jan - May 2022
Brand & Marketing Strategy Consultant
Moringa School

Spearheading Moringa School's Brand Relaunch and foray into international markets while setting up the team for long-term success through restructuring, coaching, and training.

Jan - May 2022
Accreditation Consultant
Moringa School

Spearheading the international certification and recognition of Moringa School as a Center of Excellence for Tech Education. A process that includes laying the groundwork for accreditation of Moringa's programs and trainers as required by the regulator while also leading the end-to-end process for ISO Certification within the scope of "Providing Accelerated and Market-Driven Tech Education for Career-Readiness".

Sep 2020 - Jan 2022
Director of Operations - Kenya Campus
Moringa School

Responsible for designing for, optimizing, and rallying the campus teams towards a positive student experience throughout the entire pipeline from acquisition, enrollment, and product delivery; to tangible graduate outcomes that are not only aligned to the strategic direction of the company, but also create meaningful value for students, their sponsors, and the employment marketplace.

Sep 2019 - Sep 2020
Director, Brand & Marketing Strategy
Moringa School

Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.

Aug 2018 - Sep 2019
Senior Digital Marketing Manager
Moringa School

Built the team from the ground up and spearheaded the entire digital marketing strategy

Jan - Aug 2018
Regional Email & Mobile Marketing Manager
Ringer One Africa Media

Leading the Implementation of the CRM Strategy for all Brands under ROAM's portfolio using Email, SMS, and Mobile Marketing channels for customer lifecycle optimization.

Jun 2016 - Dec 2017
Regional Email Marketing Lead
Ringier One Africa Media

Built the email team, and marketing playbooks from the ground up for all brands under ROAM's portfolio

Jun 2014 - May 2016
Digital Marketing Specialist
Ringier Kenya

Led the Email Marketing, SEO, and Media Outreach strategy for Ringier's E-commerce and Online Classifieds brands in East Africa.

Education
2021
ISO 9001:2015 Internal Auditor Training
Global Certification

Led the ISO 9001:2015 QMS internal auditor training.

Certificate
2019
Management Development Programme
Africa Management Institute (AMI)

This hands-on blended learning programme equips middle managers with skills they need to empower their teams and drive performance.

Certificate
2018
Enterprise CRM Implementation Certification
SailThru Academy

An hands-on individual qualification course with two levels of seniority on building an enterprise-level CRM for customer lifecycle optimization

2018
Email Marketing Certification
Hubspot Academy

A hands-on course email marketing qualification course for using email as a tool for attracting, delighting, and retaining customers.

2014
Bachelor of Technology in Information Technology
Technical University of Kenya

Completed my comp science degree in information technology.

Skills
Marketing OPS.
  • Brand & Product Strategy
  • Product Marketing
  • Creative Direction
  • Marketing Automation
Languages
  • English
  • Kiswahili
  • Dholuo
DIGITAL MARKETING
  • SEO & SEA
    90%
  • EMAIL & PUSH
    95%
  • SOCIAL
    85%
  • CONTENT
    90%
SOFT SKILLS
  • Conflict Resolution
  • Effective Communication
  • Planning & Aligning
  • Critical & Creative Thinking
  • Emotional Intelligence
  • Directing & Executing
  • Building Trust
Quote
Man Dem Wicked...But Me Wickeder Dan Dem!
Mark Okinyo
Mark Okinyo
a Person