Spearheading the international certification and recognition of Moringa School as a Center of Excellence for Tech Education. A process that includes laying the groundwork for accreditation of Moringa's programs and trainers as required by the regulator while also leading the end-to-end process for ISO Certification within the scope of "Providing Accelerated and Market-Driven Tech Education for Career-Readiness".

Responsible for designing for, optimizing, and rallying the campus teams towards a positive student experience throughout the entire pipeline from acquisition, enrollment, and product delivery; to tangible graduate outcomes that are not only aligned to the strategic direction of the company, but also create meaningful value for students, their sponsors, and the employment marketplace.

Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.

Built the team from the ground up and spearheaded the entire digital marketing strategy

Leading the Implementation of the CRM Strategy for all Brands under ROAM's portfolio using Email, SMS, and Mobile Marketing channels for customer lifecycle optimization.

Built the email team, and marketing playbooks from the ground up for all brands under ROAM's portfolio

Led the Email Marketing, SEO, and Media Outreach strategy for Ringier's E-commerce and Online Classifieds brands in East Africa.